Events

SXSW – Evolving Employee Advocacy with Scale and Impact

Written by Martin Jones

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Official SXSWi Session
Topic: Evolving Employee Advocacy with Scale and Impact
When: Saturday, March 14 5:00PM – 6:00PM
Where: Hyatt Regency Austin (Zilker Ballroom 3) 208 Barton Springs Rd

Employee advocacy marketing is here to stay. The idea that a company’s employees, its customers and most loyal fans can generate measurable, impactful results is one digital marketers have adopted across the globe.

In the past year, an evolution has occurred that centers around technology, strategy and best practices in how to scale and sustain such a program. Many of the biggest, most recognizable brands in the world have now launched successful advocacy programs, and are paving the way for others, big and small.

About the author

Martin Jones

Martin Jones is a Sr.Marketing Manager with the corporate Cox Communications social media team where he leads the social and content marketing strategy for Cox Business. He is also the editor of CoxBLUE.com and is a featured contributor for several business and marketing websites including Social Media Today, Steamfeed.com., Yahoo Small Business Advisor and more. He is a frequent and sought after guest speaker on the topic of social media, growth hacking and content marketing.

Recent Awards and Recognition Include:

Top 50 content Marketers - EContent Magazine

Top 100 Social Media Influencers - Peer Index

Top 100 Small Business Influencers - Small Business Influencer Awards

Top 50 Content Marketers - Onalytica Top 200

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