SXSW – Evolving Employee Advocacy with Scale and Impact

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Official SXSWi Session
Topic: Evolving Employee Advocacy with Scale and Impact
When: Saturday, March 14 5:00PM – 6:00PM
Where: Hyatt Regency Austin (Zilker Ballroom 3) 208 Barton Springs Rd

Employee advocacy marketing is here to stay. The idea that a company’s employees, its customers and most loyal fans can generate measurable, impactful results is one digital marketers have adopted across the globe.

In the past year, an evolution has occurred that centers around technology, strategy and best practices in how to scale and sustain such a program. Many of the biggest, most recognizable brands in the world have now launched successful advocacy programs, and are paving the way for others, big and small.