The social media and content marketing landscape is rapidly evolving, shifting discovery, conversation, business and buying decisions away from the brand and moving them into a social and content environment – and marketers are responding.
But what happens when the excitement of the transition wears off and the work begins? When the catchy sayings of “content is king” and “tell your brand story” aren’t producing an ROI? What happens when your Field of Dreams strategy of “build it and they will come” becomes just that…a field of dreams?
alt. media explores content marketing from a guerrilla marketer’s point of view. No platitudes, no cookie cutter curation tactics and definitely not “by the book.” We look past the buzz words and catch phrases to show you what works, what doesn’t, and why.
Maybe you don’t plan on executing a full-on guerrilla content strategy, but thinking like a guerrilla marketer can help take your creativity to a new level.
There’s an audience out there waiting for your message to be delivered in a new and unprecedented way – one that will win their hearts, minds and business. We’re here to help you deliver it.