
Branding your business as a quality employer sometimes takes a backseat to driving profit margins and generating consistent revenue streams. However, a quality employer brand has a lot more in common with success than many professionals may believe, and treating each associate as an integral aspect of the business can certainly have its own benefits.
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About the Author:
Martin is a Social Media Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution across each of the company’s social media platforms. Today, over 600k fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube and Google+. With 16+ years progressive experience in interactive strategy, web development, social media and digital marketing at both the local and enterprise level, Martin is a proven leader in the field. His career has been characterized by a remarkable ability to work with groups, individuals and businesses to uncover, optimize and implement digital marketing strategies and tactics that propel them past the competition. He is an active writer/blogger on several Marketing and Social Media sites including: SocialMedialToday.com Business2Community.com Steamfeed.com altMediaMarketing.com CoxBLUE.com others